Search Engine Optimization SEO Tutorials from A to Z [Episode-01] :: What is SEO? Why is it used?

Welcome everyone to my first series on SEO . In fact, the content of SEO is so huge that it is not possible for anyone to acquire complete knowledge and the rules of SEO are constantly changing.

There are many SEO tutorials, but most of them are in English so many people have a hard time understanding them properly. There are tunes about SEO in Bengali, most of which are entry level. So I will try to give you ideas about Entry level to Advance level SEO , although the Basic Rules are the same. So it is very important to know the Fundamental Rules for seo.



Search Engine Optimization SEO Tutorials from A to Z [Episode-01] :: What is SEO? Why is it used?


Part 2  Search Engine Optimization SEO Tutorials from A to Z [Episode-02] :: (Keyword Research)

(I'm new to SEO so I know a lot of SEO experts will come here to visit the site - so if there is a mistake in my writing, I would be very happy if anyone would let me know in the comments. It is possible to get the right knowledge. And if I have trouble understanding the meaning of a word in my writing, you can google it or let me know too.

What is search engine optimization (SEO) and why is it used?

There are 2 types of Search Result.

  • Oraganic 
  • Paid We will talk about Organic Search Result here. Because it is Free and Paid Search Result in the money can be given Ad.

    First we need to know how Search works.

    Search Engine mainly works with two components:

    • Crawler - It mainly collects information from different websites (via spider, robot / bot) Here Search Engine or SE mainly follows any link then collects information and stores that information in their database.
    • Algorithm - Here the search engine analyzes the information received, provides ranking according to the relevance and quality of the content of different pages. The algorithm of SE depends on many factors.

    What is SEO?

    SEO - Search Engine Optimization Defined in Bengali, SEO is a set of rules / techniques through which a website can get more visitors / traffic from different types of search engines (google, msn, yahoo etc). In fact, if you can get any website to the first page of search engine through SEO, the chances of getting visitors also increase a lot.

    To put it more simply: if we want to download a song, all we usually do is type in Google and search for that song line. Now notice that after we press the Search Button, Google shows the names of some websites where we can get that song. This way Google shows the names of 10 websites per page. Now you may be wondering why some sites came to the front page, and why the rest of the websites went to the back page - is Google doing what it wants or is there some other reason behind it? Surely there is something special about the first page sites that other sites do not have. Nothing special is the SEO technique, through which you can take your website to the first page. And the first page means more visitors.

    Those who are new to SEO Google Webmaster Guideline You can follow. If you follow the Basic Rules then you don't have to worry much about SEO. We create a website for visitors, so if you can present to them exactly what they want to know, then 50-60% of your SEO is done.

    Why a visitor searches: Either they're looking for answers to a question, or they're looking for a solution to a problem, or they want to meet their needs. If you can answer their questions, solve problems or give them the information they need through your site then you have no more worries.

    SEO is usually divided into 2 parts:

    • On Page Seo
    • Off page seo
    On Page SEO and Off Page SEO
    • On Page SEO : Simply put, what you say about your website
    • Off Page SEO : What others are saying about you.

    Uses of SEO:

    Suppose you have a baseball site that is currently ranked # 10. If you want someone to search for " Baseball Cards " in the search engine , then it will show in the # 1 position - to do this you have to do SEO of that site . SEO is usually done using a Popular Search Term or Keyword . Now if you want to take your brand name to the top by SEO and be successful, it can not be called SEO . Because Search Engine is smart enough and can easily separate your Company Name and Keyword. And the main thing is, the more competition for that keyword, the harder it is to rank in that keyword.

    For this it is better to do some planning before starting SEO . Suppose you open a new site, which already has millions of competitors, and another one builds a site that may have 1000 sites, now you tell me where it will be easier to compete in millions or within thousands?

    For this reason, it is very important to choose the right keyword for the correct Seo Planning of the site. If the keyword selection is not correct, you will not get your desired results. Because people use these search terms when the search engine is looking for something. So if you don't know what people are looking for, how do you meet their needs?

    I am finishing here today. I was invited to read the next episode.

    I repeat, I am not an expert in SEO. I am trying to share with you by collecting from different sites


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